Estel Holding

Distributor of selective fragrance and beauty brands since 1994

Since 1994

Exclusive distributor of selective perfumery, niche skincare and makeup in Georgia and CIS countries. We are part of Esterk Group Holding, which successful story has started in 1994.In 28 years Esterk Group Holding became a leading companyin luxury beauty industry, which owns 30 multi- and mono-brand boutiques, and online store, real estate and professional logistics services.We also provide for our partners full PRand marketing support.


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Made with love Vilhelm Parfumerie
02 Jun. 2023
Made with love Vilhelm Parfumerie

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The scent of VILHELM PARFUMERIE was also introduced in Tbilisi - the presentation of the new brand
02 Jun. 2023
The scent of VILHELM PARFUMERIE was also introduced in Tbilisi - the presentation of the new brand

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#OK! On May 19, Vilhelm Parfumerie brand presentation gala event was held
02 Jun. 2023
#OK! On May 19, Vilhelm Parfumerie brand presentation gala event was held

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“BEAUTY IS ONE OF WOMEN’S MOST FASCINATING WEAPONS”
02 Mar. 2023
“BEAUTY IS ONE OF WOMEN’S MOST FASCINATING WEAPONS”

We are glad to meet our guests from Paris, here in Tbilisi Antina...

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PAOMA Paris brand visit to Tbilisi, Georgia
20 Feb. 2023
PAOMA Paris brand visit to Tbilisi, Georgia

On 21th of February we are waiting for representatives to...

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Niche Perfume in Georgia
31 Dec. 2022
Niche Perfume in Georgia

From 2023 one of the biggest layer on the niche perfume market Estel...

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