France

Floraïku, created in 2017 by John and Clara Molloy, founders of Memo Paris, is a luxury fragrance brand inspired by Asian traditions, ceremonies, culture and poetry - in particular Japanese haiku poetry. ‘Flora’ and ‘Haiku’ – FloraÏku. Just like the haiku, Floraïku fragrance compositions are short, sensual and striking. Each eau de parfum is distinguished by a key guiding note – a flower, a tea or a wood - inspired by the ceremonies that they form part of. Floraïku fragrances are composed of over 50% natural ingredients as ode to nature and its endless inspiration to art. Each perfume is expressed as a haiku, engraved on the back of the bottle, from which it takes its name. These short three-line verses, so central to the brand, give rise to the Floraïku saying, perfume as a poem.